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<pre>13971469
          NortH2 communications                                         -
                                                                             Equinor
         The  following  document is to be regarded as input from Equinor      towards the communication
         activities for the NortH2 announcement   following Equinor joining.
          What                      When                      Comment                       Responsible    com
          Press  release,           18 November-4                     (10)(2e)                    yet)
          Equinor.com               December TBD               EY          coordinated
                                                              with consortium      com
                                                              work stream
          SoMe   (Facebook,         18 November-4                  e    Video comment              (10)(2e)
          Twitter, LinkedIn,        December TBD                        from   CEOQ/EVP
          Instagram, YouTube)                                            NES
                                                                   e
                                                                         Input film from
                                                                        consortium(incl.
                                                                        stock from
                                                                         Equinor)
                                                                   e    Short
                                                                        announcement
                                                                        texts, with paid
                                                                        outreach in
                                                                        select markets
          Media interviews          18 November-4                     (10)(2e)                    (10)(2e)
                                    December TBD               (10)(2e)
                                                              interviews.
                                                              CCOM MR,       follow-up.
                                                              QA to be coordinated
                                                              with consortium, but
                                                              handled     by each
                                                              company
          Internal                  18 November-4                    (10)(2e)                    (10)(2e)
          communication,            December TBD
          Insight, written and
          video. Yammer                                       Internal communication
          presence for   incoming                             piece, with video
          Q's                                                 content    (above),
                                                              describing rationale and
                                                              strategic fit.
          Stakeholder outreach    | 18 November-4                                              (10)(2e)
                                    December TBD                     (10)(2e)
                                                              Equinor will focus    on
                                                              Brussels and     Norway,
                                                              and support NL and
                                                              Germany.
         Com   actions/recommendations   to coming  press announcement:
                                                                                                               2532
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<pre>13971469
                  -
                      Date(s), approach, time schedule
         Equinor regards the announcement as a key strategic communication activity. The
         company is going through a management transition phase, with a new CEO coming              in.
         We are considering using our CEO in our external communication. We want to use
         quotes from our CEO in external press releases, but scheduling restrictions make it
         difficult to commit him to    an  event without   a clear date.
         It is preferable that the   announcement is set between 18 November and 4 December.
         We suggest     a  proactive approach where each      company communicate the   signing in their
         own   channels with press release(virtual conference), social media presence and being
         available for media interviews. Content that show the scope and size of the initiative
         should accompany the announcement.
                  -
                      Narrative, key     messages
         Equinor joins Europe’s biggest Green Hydrogen project, the NortH2.
         The Project aims to produce green hydrogen using renewable electricity generated from
         an offshore wind farm off the coast of Netherlands of about 3 to 4 gigawatts by 2030.
         Additionally, it has the ambition to grow to about 10 gigawatts around 2040. Equinor
         joins, Shell, Gasunie and RWE, and brings its experience from offshore wind in the North
         Sea, and as a pioneer in floating offshore wind energy to the project.
         Equinor believes hydrogen will be a key part of the energy transition in the coming
         years, and that the rapid growth in offshore wind is perfectly suited to developing a
         green hydrogen value chain.
         Green   hydrogen production, initially in the Eemshaven and later possibly also offshore, is
         expected to be around 800,000 tonnes per year by 2040. This would avoid about seven
         megatonnes of CO2 per year.
                  -
                      Q&A's
         How far has the     project come    in the  development?
         What support mechanisms         are  needed to realize the project?
         Is there   a market for the   Hydrogen?
         Is the  cost/benefit worth it?
                  -
                      Press list   (long  &  short)
         To  come
                  -
                      Press strategy
         Proactive
                  -
                      Stakeholder     list, key   messages
         List to come.    Messages   to focus on    importance of technology development, ability to
         develop scale.
                  -
                      List of relevant influencers & umbrella          organisations
         European Clean      Hydrogen Alliance
         Hydrogen Europe
                  -
                      Animation / film      (NortH2)
                                                                                                         2533
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<pre>13971469
                 -
                    Film content   (Equinor & RWE)
         Stock:  Hywind  Scotland (floating wind), Dudgeon/Sheringham Shoal (Bottom-fixed).
                 -
                    Other content    production
                 -
                    C-level interviews/ profiles (video & copy)
                 -
                    Communication channels (owned & paid)
         Equinor.com, LinkedIn, Facebook, Twitter, Instagram. We will target social media
         communication towards    key markets.
                 -
                    Specifics Netherlands, Germany, Norway, Brussels
         Norway:   We can expect broad media attention in Norway.
                 -
                    Internal communications
         Equinor plans to communicate the announcement to the whole company, and believe the
         organization will respond positively towards Equinor taking on such a big green hydrogen
         project.
                                                                                                  2534
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