<b>Bijsluiter</b>. De hyperlink naar het originele document werkt niet meer. Daarom laat Woogle de tekst zien die in dat document stond. Deze tekst kan vreemde foutieve woorden of zinnen bevatten en de opmaak kan verdwenen of veranderd zijn. Dit komt door het zwartlakken van vertrouwelijke informatie of doordat de tekst niet digitaal beschikbaar was en dus ingescand en vervolgens via OCR weer ingelezen is. Voor het originele document, neem contact op met de Woo-contactpersoon van het bestuursorgaan.<br><br>====================================================================== Pagina 1 ======================================================================

<pre>13971477
         NortH2 communications
              1.   Shall we  enlist the help of Hill & Knowlton?
                   -
                        Coordination International press strategy
                   -
                        Coordination international stakeholder   approach
              2.   New animation     or update  launch version?
          What                          When                      Comment                      Responsible    com
          Press   release,              18 November-4                       (10)(2e)                 (10)(2e)
          Equinor.com                   December TBD
                                                                   (10)(2e)     coordinated
                                                                  with consortium       com
                                                                  work stream
          Press release RWE             18 Nov —
                                                  4 Dec TBD       CEO    RWE,
          SoMe    (Facebook,            18 November-4                  e      Video comment         (10)(2e)
          Twitter, LinkedIn,            December TBD                          from   CEQO/EVP
          Instagram, YouTube)                                                 NES
                                                                       eo
                                                                              Input film from
                                                                              consortium(incl.
                                                                              stock from
                                                                              Equinor)
                                                                       e      Short
                                                                              announcement
                                                                              texts, with paid
                                                                              outreach in
                                                                              select markets
          Social media channels         18 Nov —
                                                  4 Dec TBD            e      RWE?                   (10)(2e)
          RWE
          Social Media channels         18 Nov —
                                                  4 Dec TBD            e      Comms
          Shell       &
                 (NL D),    GU  (NI
          &  D), GSP, PG
          Media interviews              18 Nov -4 Dec TBD                                           (10)(2e)
          Equinor                                                   QI)EEY      carly
                                                                  interviews.
                                                                  CCOM MR,        follow-up.
          Media interviews              18 Nov —
                                                  4 Dec TBD       CEO RWE
          RWE
          Media interviews              18 Nov —
                                                  4 Dec TBD       Focus    on   employability
          Consortium NI                                           effects and Northern
                                                                  Investment Plan?
                                                                  Deputy Nienke        Homan
                                                                  and   /  or  Cas Konig?
          Q&A                           18 Nov —4 Dec TBD         Q&A     to be coordinated
                                                                  by consortium, but
                                                                  handled by each
                                                                  company
                                        18 November-4
          Internal                                                         PLY                      (10)(2e)
          communication,                December TBD                   (10)(2e)
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<pre>13971477
          Insight,  written and
          video. Yammer                                         Internal communication
          presence for incoming                                 piece, with video
          Q's                                                   content     (above),
                                                                describing rationale and
                                                                strategic fit.
          Internal Comms All        18 Nov  —
                                              4 Dec TBD         General materials              REL)
          Stakeholder outreach    | 18 November-4                      (10)(2e)                   (10)(2e)
                                    December TBD                      (10)(2e)
                                                                Equinor will focus    on
                                                                Brussels and Norway,
                                                                and support NL and
                                                                Germany.
                                                                RWE   will focus   on         RWE?
                                                                Brussels and     Germany
                                                                Consortium NL will               (10)(2e)
                                                                focus  on    Netherlands           (10)(2e)
                                                                and Brussels
                                                                                                    (10)(2e)
         Com   actions/recommendations    to coming  press announcement:
                  -
                       Date(s), approach, time schedule
         Equinor regards the announcement as a key strategic communication activity. The
         company is going through a management transition phase, with a new CEO coming                         in.
         We are considering using our CEO in our external communication. We want to use
         quotes from our CEO in external press releases, but scheduling restrictions make it
         difficult to commit him to    an  event without a clear date.               QFN     suggest   to set a
         date and work towards       a signing before that date.     [gltlied)          discuss this
         It is preferable that the announcement        is set between 18 November and 4 December.
         December 1       (Tuesday)?
         We suggest      a proactive approach    agree where each company communicate the                  signing
         in their  own   channels with press release     (virtual conference), social media presence and
         being available for media interviews. Agree. So no joint (virtual) Press Meetings, but
         Equinor, RWE and Province of Groningen + GSP (?) separately? Content that show the
         scope and size of the initiative should accompany the announcement. This should be
         organized / produced centrally (Q&A, Animation, Infographic, project website,                   power
         point deck)
                  -
                       Narrative, key    messages
         Equinor joins Europe’s biggest Green Hydrogen project, the NortH2.
         The Project aims to produce green hydrogen using renewable electricity generated from
         an offshore wind farm off the coast of Netherlands of about 3 to 4 gigawatts by 2030.
         Additionally, it has the ambition to grow to about 10 gigawatts around 2040. Equinor
         joins, Shell, Gasunie and RWE, and brings its experience from offshore wind in the North
         Sea, and as a pioneer in floating offshore wind energy to the project.
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<pre>13971477
         Equinor believes hydrogen will be a key part of the energy transition in the coming
         years, and that the rapid growth in offshore wind is perfectly suited to developing a
         green   hydrogen value chain.
         Green   hydrogen production, initially in the Eemshaven and later possibly also offshore, is
         expected to be around 800,000 tonnes per year by 2040. This would avoid about seven
         megatonnes of CO2 per year.
                  -
                      Q&A's
         How far has the    project come    in the  development?
         What support mechanisms        are  needed to realize the project?
         Is there   a market for the  Hydrogen?
         Is the  cost/benefit worth it?
                  -
                      Press list (long   &  short)
         To  come
                  -
                      Press strategy
         Proactive
                  -
                      Stakeholder    list, key   messages
         List to come.   Messages   to focus on    importance of technology development, ability to
         develop scale.
                  -
                      List of relevant influencers & umbrella        organisations
         European Clean     Hydrogen Alliance
         Hydrogen Europe
                  -
                      Animation / film (NortH2)
                  -
                      Film content (Equinor & RWE)
         Stock:   Hywind Scotland (floating wind), Dudgeon/Sheringham Shoal (Bottom-fixed).
                  -
                      Other content     production
                  -
                      C-level interviews/ profiles (video & copy)
                  -
                      Communication channels (owned & paid)
         Equinor.com, LinkedIn, Facebook, Twitter, Instagram. We will target social media
         communication towards       key markets.
                  -
                      Specifics Netherlands, Germany, Norway, Brussels
         Norway:     We can expect broad media attention in Norway.
         Germany: RWE, supported bij GU Deutschland & Shell Deutschland
         Netherlands: Province of Groningen and GSP
         Brussels: All  (PA)
                  -
                      Internal communications
         Equinor plans to communicate the announcement to the whole company, and believe the
         organization will respond positively towards Equinor taking on such a big green hydrogen
         project.
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<pre>13971477
         1475
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