<b>Bijsluiter</b>. De hyperlink naar het originele document werkt niet meer. Daarom laat Woogle de tekst zien die in dat document stond. Deze tekst kan vreemde foutieve woorden of zinnen bevatten en de opmaak kan verdwenen of veranderd zijn. Dit komt door het zwartlakken van vertrouwelijke informatie of doordat de tekst niet digitaal beschikbaar was en dus ingescand en vervolgens via OCR weer ingelezen is. Voor het originele document, neem contact op met de Woo-contactpersoon van het bestuursorgaan.<br><br>====================================================================== Pagina 1 ======================================================================

<pre>13971484
         Press Announcement New Partners NortH2
         November/ December 2020
         (10)(2e)10)(2e)
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<pre>Press         announcement November/December 2020
   Context
   m     Launch   (February 2020): well founded decision to go ‘all out’ in terms of communication
   ®
         Resulting in broad and positive media exposure up until today
   BE    And increasing pressure from journalists for tangible project progress/next steps
   ®
         Follow-up communication should therefore be substantial and newsworthy
   m
         Deep Dive Feasibility Study shows limited possibilities to publicly share new facts/ insights
   Regular exposure
   m     Slide pack (Steering  Committee Oct.   20) shows draft of external  monthly project exposure
   ®     In consultation with new partners we will extend communication calendar internationally (Germany)
   ®     And subsequently present a joint international communications, content & media approach
   Starting points Press announcement Nov/Dec 2020
   m
         Key role for c-levels of new partners to endorse international ambitions and scope NortH2
   m
         Leveraged via extensive interviews in (a.0.) Handelsblatt, FD/Energeia, Telegraaf, Dagblad    van  het
         Noorden
   m
         Supported by corporate media channels and social streams of Investment and Support Partners
   m
         Strengthened by press lists all partners, digital media kit and social media advertisement
   ®
         Pinpointed on specific stakeholders (governmental, business), influencers
  NortH,                                                                                                   2
                                                                                                              2536
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<pre>I
  hnouncement            November/December 2020
   Internationally targeted press              announcement
  HB   Objective            Renewed attention, momentum and media coverage for NortH2
  m    Target groups        Primary: B2G/B2B, Secondary: general public, Thirdly: key
                         stakeholders
  m    Approach          SPOTLIGHTS ON NEW PARTNERS!
                            Comprehensive (video and text) interviews with c-levels new partners,
                            shedding their light on NW-European scope & potential of NortH2 and
                            supporting NortH2’s project narrative and feasibility. Accompanied by targeted 1-on-1
                         approach to key stakeholders
  EE
      Timing                before year's end    —
                                                   depending on new partners signing
  m
  m   Endorsed   by
     current  partners      Quotes C-levels, insights Feasibility Study, project animation, etc.
  ®m   Reach                Using   international press lists and media  management by all partners
  m=   Main  topics          1. Introduction new partners NortH2
                            2. Positive effects NortH2   on  employment in (N)NL
                            3. Share   key insights from  Feasibility Study
  ®    Preferred media
       partners             Handelsblatt, FD/Energeia, DvhN, Telegraaf      e.o (t.b.d)
  Wx,  Digital press Kit    Explanimation, narrative, infographics, F&F, quotes, company profiles               3
       Content hubs                                                                                               2537
  m                         Launching website NortH2, endorsement by partner websites
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