<b>Bijsluiter</b>. De hyperlink naar het originele document werkt niet meer. Daarom laat Woogle de tekst zien die in dat document stond. Deze tekst kan vreemde foutieve woorden of zinnen bevatten en de opmaak kan verdwenen of veranderd zijn. Dit komt door het zwartlakken van vertrouwelijke informatie of doordat de tekst niet digitaal beschikbaar was en dus ingescand en vervolgens via OCR weer ingelezen is. Voor het originele document, neem contact op met de Woo-contactpersoon van het bestuursorgaan.<br><br>====================================================================== Pagina 1 ======================================================================

<pre>13969107
         Equinor & NortH2
         -
           Further acquaintance
         -
           Press Announcement New Partners NortH2; joint approach
         23 October 2020
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<pre>13969107
     rress       Announcement November/December 2020
      Internationally targeted press                announcement
            Objective         Welcoming    new  partners; renewed attention (NI), momentum and media coverage for
            NortH2
            Target groups     Primary: B2G/B2B, Secondary: general public, Thirdly: key      stakeholders
      m     Approach          SPOTLIGHTS ON NEW PARTNERS!
                              Comprehensive (video and text) interviews with c-levels new partners shedding their light on
      NW-                             European scope & potential of NortH2 and supporting NortH2’s project narrative and
      feasibility.                               Accompanied by targeted 1-on-1 approach to key stakeholders
                              ENDORSED BY CURRENT PARTNERS: quotes C-levels, insights Feasibility Study,
      animation, etc.
            Timing            Before  year's end  —
                                                    depending  on new  partners signing
            Reach             Using international press lists and media management by all partners
            Main topics           1. Introduction new partners NortH2
                              2. Positive effects NortH2 on employment in (N)NL
                              3. Share key insights from Feasibility Study
            Preferred media Handelsblatt, FD/Energeia, DvhN, De Telegraaf        a.o (t.b.d)
            Digital press Kit     Explanimation, narrative, infographics, F&F, quotes, company profiles
            Content hubs      Launching website NortH2, endorsement by partner websites
     NortH-
                                                                                                                        1444
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<pre>rress         announcement November/December 2020
   Context
         Launch   (February 2020): well founded decision to go ‘all out’ in terms of communication (NI)
         Resulting in broad and positive media exposure up until today
         And increasing pressure from journalists for tangible project progress/next steps
         Follow-up communication should therefore be substantial and newsworthy
         Feasibility Outcomes are promising but can not yet be fully disclosed publicly
         Press announcement focusing on acceding partners, who can explain why they endorse the
         approach of a large-scale project like NortH2
   Regular exposure
   ®     Dutch event and content calendar will be     expanded internationally in coordination with new partners
   ®     And  subsequently   a joint international communications, content & media approach will    be produced
   Starting points Press announcement Nov/Dec 2020
   m
         Key role for c-levels of new partners to endorse international ambitions and scope NortH2
   m
         Leveraged via extensive interviews in (a.0.) Handelsblatt, FD/Energeia, Telegraaf, Dagblad      van  het
         Noorden
   ®     Which media/channels/titles     are strategic for new partners i.c. Equinor?
   ®     Media exposure could be supported by corporate media channels and social streams of all        Partners
  NortH                                                                                                      3
   m
        “Strengthened by press lists all partners, digital media kit and social media advertisement             1445
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<pre>13969107
     cquinor
      First  questions (ripe   &  green)
            Content and  key messages       of the press announcement
      MONS
            Who tells what
            Communication channels       (incl. social streams)
            What facts &  figures do  we   release
            How do  we come    to a joint press list
      NO A  External agencies that we (like to) work with
            Informing the various stakeholders
            Video format, and who does what?
      opp   Whom from Equinor participates in the Workstream Comms
      Ss    Whom from Equinor is our operational point of contact
     NortH-
                                                                      1446
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<pre>19924 ess      announcement November/December 2020                          (optional slide)
    Context
          Launch   (February 2020): well founded decision to go ‘all out’ in terms of communication (NI)
          Resulting in broad and positive media exposure up until today
          And increasing pressure from journalists for tangible project progress/next steps
          Follow-up communication should therefore be substantial and newsworthy
          Feasibility Outcomes are promising but can not yet be fully disclosed publicly
          Press announcement focusing on acceding partners, who can explain why they endorse the
          approach of a large-scale project like NortH2
    Regular exposure
    ®     Dutch event and content calendar will be     expanded internationally in coordination with new partners
    ®     And  subsequently   a joint international communications, content & media approach will    be produced
    Starting points Press announcement Nov/Dec 2020
    m
          Key role for c-levels of new partners to endorse international ambitions and scope NortH2
    m
          Leveraged via extensive interviews in (a.0.) Handelsblatt, FD/Energeia, Telegraaf, Dagblad      van  het
          Noorden
    ®     Which media/channels/titles     are strategic for new partners i.c. Equinor?
    ®     Media exposure could be supported by corporate media channels and social streams of all        Partners
   NortH                                                                                                      5
    m
         “Strengthened by press lists all partners, digital media kit and social media advertisement             1447
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