<b>Bijsluiter</b>. De hyperlink naar het originele document werkt niet meer. Daarom laat Woogle de tekst zien die in dat document stond. Deze tekst kan vreemde foutieve woorden of zinnen bevatten en de opmaak kan verdwenen of veranderd zijn. Dit komt door het zwartlakken van vertrouwelijke informatie of doordat de tekst niet digitaal beschikbaar was en dus ingescand en vervolgens via OCR weer ingelezen is. Voor het originele document, neem contact op met de Woo-contactpersoon van het bestuursorgaan.<br><br>====================================================================== Pagina 1 ======================================================================

<pre>13971761
         NortH2 Milestones in Q4 2020 and Q1 2021
         APPROACH EXTERNAL EXPOSURE
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<pre>13971761
      Feb 2020          Press/PA event       Launch NortH2                                     NL
        B2C/B2B/B2G
      m
           Message:        NortH2 is  taking  off! Conscious decision to go all out in terms of communication
      m=
           Approach:       Exclusive media positions (Dutch/German); broad press activation and live launch
          event
      m    Effect:         Positive media exposure to this very day
      Em   Next  step:     Next communication has to be substantial and in line with      previous promises
      Oct. 2020         Campaige         Noordelijke Investeringsagenda                     NL
        B2C/B2G/B2B
      mE
           Message:        Nederland Waterstofland      begint in het Noorden! Groen herstel. New jobs
      m
           Approach:    National and regional campaign & focused stakeholder approach
      m    Effect:         NortH2 as a proof of concept: cross border H2-projects speeding up (N)NL       H2
          economy
      ®    Next step:      Shift focus to progress made
      Nov. 2020         Press conference Introduction New Partners                                 NI-D-EU
         B2G/B2B/B2C
     W-.   Message   1: C-levels  Equinor en   RWE   explain why   NortH2 endorses their ambition and  strategy
                                                                                                                1632
           Messaae 2: Feasabilitv studv shows financial. technical. svstem. societal and market feasibility
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<pre>13971761
      Nov. 2020            TV  Exposure                        Buitenhof   (NPO)                      NL
         B2C/B2B/B2G
      mE
            Message:       The WHY If green hydrogen; why now, why here, policy asks
      m=
           Approach:       Focus on (N)NL hub in cross border hydrogen economy (Nienke Homan
          spokesperson)
      m     Effect:        Increase  political awareness    The Hague;   activate other media/influencers; signal
          to offtake
      Em    Next  step:    Deepening    NortH2   proposition
      Dec. 2020         Campaign                        Owned media     (website, socials)   NL-D-EU
         B2C/B2G/B2B
      mE
            Message:       Our  ambitions, promises, insights, progress     ...
      m
           Approach:    Small campaign (print,   web &   social) of NH2 website en social streams
      m     Effect:        Focus  on our   narrative en  proofs of concept. Fundament for development push
          media
      ®     Next  step:    Joining relevant events and     campaigns
      Jan. 2021         Eurosonic/Noorderslag                                                      NI-EU
     v32G/B2B/B2C                                                                                              3
                                                                                                                  1633
      Bm   Messaae 1: Nederland \Waterstofland beaint in het Noorden!
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<pre>13971761
      Feb. 2021           Nederland Waterstofland                                              NL-EU
         B2B/B2G
      mE
           Message:       Dutch  companies believe and invest in hydrogen; joining forces
      m=
           Approach:      High level Hydrogen Meeting The Hague, 25 c-levels showing & sharing hydrogen
          ambitions
      m    Effect:        With Diederik Samsom    (and Wiebes?).   Increased political awareness  The  Hague
          & Brussels
      Em   Next  step:    Discuss and  design  comms   approach Germany
      March 2020       Missie H2  en NortH2 ‘Dubbel H2 in de     Hofvijver’                        NL
         B2C/B2G
      mE
           Message:       Samen maken we Nederland Waterstofland; koers kiezen; goud winnen
      m
           Approach: Rowing tounement (with Olympic H2-ambassadors RES                      ) Hofvijver T*he
          Hague
      m    Effect:        NortH2 kickstarting Netherlands Hydrogenlands
      ®    Next step:     t.b.d.
      To do
     Wk.   Narrative:     Develop  narrative and translate to needed frames                                4
                                                                                                             1634
      EE   Animatie:      Explanimation  or video nroduction NortH2
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<pre>ress         announcement November 2020
  International    high quality online press meeting
  ®      Result                         Renewed attention, momentum and media coverage NortH2
  m      Stakeholders                   Primary: B2G/B2B, Secondary: general public, Thirdly: relevant
        stakeholders
  m=     Full COVID19   proof           Online  only
  ®      Multi location              Groningen Stavanger Essen Amsterdam
                                                 -            -        -
  ®      Focus on new partners          C-levels new partners explain why NH2 contributes to their
        ambitions &                                      strategy, incl. key messages feasibility study
  ®      Endorsed by current partnersC-levels give reactive and additional comments
  m=
         Explanimation               Infographic and/or animation NortH2
  Bm     Press                       Q&A’s (moderated)
  ®      Preferred media partners       Handelsblatt, FD/Energeia, DvhN, Telegraaf e.o (t.b.d)
  ®
         Quality                     State of the art organized and moderated online meeting
  Content
  m=
        Explanimation                   Representing NortH2 mission, ambitions and insights
  ®
        Digital press Kit               Explanimation, narrative, infographics, F&F, quotes, company
        profiles
  m     Content hubs                    New web site and social streams live
 NortH,                                                                                                 5
                                                                                                          1635
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